1.
Mercadeo mixto : siete claves / Hans-Dieter Zollondz ; traducción Camilo Gómez von Rodeck.
by Zollondz, Hans-Dieter | Gómez von Rodeck, Camilo [traductor.] | Mahecha López, Javier R [editor.] .
Edition: Edición Javier R. Mahecha López.Material type: ; Literary form:
Not fiction
; Audience:
General;
Publisher: Bogotá : Panamericana Editorial, 2016Availability: Items available for loan: Cartagena [Call number: 658.8 Z867] (1).
2.
Marketing internacional : un enfoque metodológico hacia la exportación / Miguel Angel Acerenza.
by Acerenza, Miguel Angel.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Trillas, 1990Availability: Items available for loan: Cartagena [Call number: 658.8 A23m] (1).
3.
Administración de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe , traducción Manuel Ortíz Staines.
by Czinkota, Michael R.
Edition: 2a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Thomson Learning, 2001Availability: Items available for loan: Cartagena [Call number: 658.8 C94a] (1).
4.
Fundamentos de Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker , traducción Celia Ascencio Lara , revision tecnica Yezmin López Taymani.
by Stanton, William J | Etzel, Michael J | Walker, Bruce J.
Edition: 11a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill, 2001Availability: Items available for loan: Cartagena [Call number: 658.8 S71] (1).
5.
Prepare un buen plan de marketing en una semana / Ros Jay.
by Jay, Ros [Autor.] .
Material type: ; Literary form:
Not fiction
; Audience:
General;
Publisher: Barcelona, Esp. ; Bogotá : Editorial Planeta : Gestion 2000, c2002Availability: Items available for loan: Cartagena [Call number: 658.802 J421] (1).
6.
Los fundamentos del mercadeo : de la idea al concepto / Hans-Dieter Zollondz ; traducción: Marta Kovacsics.
by Zollondz, Hans-Dieter [autor.] | Mahecha López, Javier R [editor.] | Kovacsics, Marta [traductor.] .
Edition: Primera edición.Material type: ; Format:
regular print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Bogotá Panamericana Editorial 2017Availability: Items available for loan: Cartagena [Call number: 658.8 Z867f] (1).
7.
Marketing en la pequeña y mediana empresa / Donald Cyr y Douglas Gray; tr., Angela García
by Cyr, Donald | Gray, Douglas | García, Ángela [traductora] .
Material type: ; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publisher: Bogotá : Editorial Norma, 2004Availability: Items available for loan: Barranquilla [Call number: 658.83 C997m] (1).
8.
Travel Marketing, Tourism Economics and the Airline Product [electronic resource] : An Introduction to Theory and Practice / by Mark Anthony Camilleri.
by Camilleri, Mark Anthony [autor.] | SpringerLink (Online service).
Source: Springer eBooksMaterial type: ; Format:
electronic
available online
; Literary form:
Not fiction
Copyright date: Cham : : Springer International Publishing : : Imprint: Springer,, 2018Publisher: 2018Online access: <img src="/screens/gifs/go4.gif" alt="Go button" border="0" width="21" height="21" hspace="7" align=middle"> Vea este libro electrónico Availability: Items available for loan: Cartagena [Call number: 338.4791 C183] (1).
9.
Strategic Retail Management [electronic resource] : Text and International Cases / by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.
by Zentes, Joachim [autor.] | Morschett, Dirk [autor.] | Schramm-Klein, Hanna [autor.] | SpringerLink (Online service).
Edition: Tercera edicion.Source: Springer eBooksMaterial type: ; Format:
electronic
available online
; Literary form:
Not fiction
Copyright date: Wiesbaden : : Springer Fachmedien Wiesbaden : : Imprint: Springer Gabler,, 2017Publisher: 2017Online access: <img src="/screens/gifs/go4.gif" alt="Go button" border="0" width="21" height="21" hspace="7" align=middle"> Vea este libro electrónico Availability: Items available for loan: Cartagena [Call number: 381 Z56] (1).
10.
Social Media Management [electronic resource] : Technologies and Strategies for Creating Business Value / by Amy Van Looy.
by Van Looy, Amy [autor.] | SpringerLink (Online service).
Source: Springer eBooksMaterial type: ; Format:
electronic
available online
; Literary form:
Not fiction
Copyright date: Cham : : Springer International Publishing : : Imprint: Springer,, 2016Publisher: 2016Online access: <img src="/screens/gifs/go4.gif" alt="Go button" border="0" width="21" height="21" hspace="7" align=middle"> Vea este libro electrónico Availability: Items available for loan: Cartagena [Call number: 658 V261] (1).
11.
Introducción al mercadeo turistico / German Sierra Anaya, Manuel Rey Moreno.
by Sierra Anaya, German | Rey Moreno, Manuel.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Cartagena de Indias : Editorial Universitaria, 2006Availability: Items available for loan: Cartagena [Call number: 338.4791 S43i] (1).
12.
Marketing politico e imagen de gobierno en funciones / Carlos Fernández Collado, Roberto Hernández Sampieri, Eliseo Ocampo Jaramillo.
by Fernández Collado, Carlos | Hernández Sampieri, Roberto.
Edition: 3a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : McGraw Hill Interamericana, 2007Availability: Items available for loan: Cartagena [Call number: 320.0688 F375m] (1).
13.
Plan estrategico de la ganaderia colombiana 2019 : por una ganaderia moderna y solidaria cFederacion Colombiana de Ganaderos / Federacion Colombiana de Ganaderos.
by Federacion Colombiana de Ganaderos.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : FEDEGAN, 2006Availability: Items available for loan: Cartagena [Call number: 338.1762 F293] (1).
14.
Introducción al mercadeo turistico / German Sierra Anaya, Manuel Rey Moreno.
by Sierra Anaya, German Arturo | Rey Moreno, Manuel.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Cartagena de Indias : Editorial Universitaria, 2006Availability: No items available
15.
Mercado para tenderos y minoristas / Alfonso Parada C.
by Parada, Alfonso C.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Intermedio Editores, 2002Availability: Items available for loan: Cartagena [Call number: 380.147 P17m] (1).
16.
M-Commerce : comprar a traves del movil / Beatriz Sainz de Abajo, Javier Sánchez González, Miguel López-Coronado.
by Sainz de Abajo, Beatriz | Sánchez González, Javier | López Coronado, Miguel.
Edition: 1a. ed.Material type: ; Literary form:
Not fiction
; Audience:
General;
Publisher: Mexico : Alfaomega, 2013Availability: Items available for loan: Cartagena [Call number: 381.142 S157] (1).
17.
M-Commerce : comprar a traves del movil / Beatriz Sainz de Abajo, Javier Sánchez González, Miguel López-Coronado.
by Sainz de Abajo, Beatriz | Sánchez González, Javier | López Coronado, Miguel.
Edition: 1a. ed.Material type: ; Literary form:
Not fiction
; Audience:
General;
Publisher: Mexico : Alfaomega, 2013Availability: Items available for loan: Cartagena [Call number: 381.142 S157] (1).
18.
Como crear y dirigir la nueva empresa / Julio Flórez Andrade.
by Flórez Andrade, Julio.
Edition: 2a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Ecoe Ediciones, 2002Availability: Items available for loan: Cartagena [Call number: 658 F663c] (2).
19.
Bufettología Las tecnicas jamas contadas que han hecho de Warren Buffett el inversor mas famoso del mundo / Mary Buffett.
by Buffett, Mary | Clark, David.
Edition: 2a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Deusto, 2006Availability: Items available for loan: Cartagena [Call number: 658.15 B83b] (1).
20.
Crear empresa : el paso a paso para convertirse en un emprendedor exitos / El Espectador.
by El Espectador. Periódico.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : El Espectador, 2011Availability: Items available for loan: Cartagena [Call number: 658.4 E773] (1).
