Fundamentos de Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker , traducción Celia Ascencio Lara , revision tecnica Yezmin López Taymani.
By: Stanton, William J.
Contributor(s): Etzel, Michael J | Walker, Bruce J.
Material type:
BookPublisher: Mexico : McGraw-Hill, 2001Edition: 11a ed.Description: xxi, 707 p.Content type: Media type: sin mediacion Carrier type: volumenISBN: 9701026764.Subject(s): Administración de empresas | Administración de mercadeo | Análisis de mercadeo | Etica de los negocios | Comportamiento del consumidorDDC classification: 658.8
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Libros
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658.8 S71 (Browse shelf) | Available | 011616 |
Glosario : p. g1-g21.\ Incluye bibliografia e indice.
