1.
Crear empresa : el paso a paso para convertirse en un emprendedor exitos / El Espectador.
by El Espectador. Periódico.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : El Espectador, 2011Availability: Items available for loan: Cartagena [Call number: 658.4 E773] (1).
2.
El desafio de darwin : innovacion y estrategia en las empresas que triunfan / Geoffrey A. Moore.
by Moore, Geoffrey A.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Ediciones Urano, 2007Availability: Items available for loan: Cartagena [Call number: 658.406 M821d] (1).
3.
Marketing internacional : un enfoque metodológico hacia la exportación / Miguel Angel Acerenza.
by Acerenza, Miguel Angel.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Trillas, 1990Availability: Items available for loan: Cartagena [Call number: 658.8 A23m] (1).
4.
Segmentacion de Mercados / Ricardo Fernández Valiñas.
by Fernández Valiñas, Ricardo.
Edition: 2a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Ecafsa, 2002Availability: Items available for loan: Cartagena [Call number: 658.8 F37s] (1).
5.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker , revision tecnica de Adriana Carranza Garza ... [et al.] , traducción de Manuel Ortíz Staines.
by Stanton, William J | Etzel, Michael J.
Edition: 9a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill, 1992Availability: Items available for loan: Cartagena [Call number: 658.8 S71f] (1).
6.
Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker , traducción, Celia Ascencio Lara , revision tecnica, Yezmin López Taymani.
by Stanton, William J | Etzel, Michael J.
Edition: 13a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill, 2004Availability: Items available for loan: Cartagena [Call number: 658.8 S71fu] (1).
7.
Mercadotecnia : un enfoque integrador / Weldon J. Taylor y Roy T. Shaw.
by Taylor, Weldon J | Shaw, Roy T.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Trillas, 1994Availability: Items available for loan: Cartagena [Call number: 658.8 T19m] (1).
8.
Teoria y aplicaciones del marketing / José Luis de Cordoba Villar y José María Torres Romeu.
by Cordoba Villar, José Luis de | Torres Romeu, José María.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Deusto, 1973Availability: Items available for loan: Cartagena [Call number: 658.83 C67] (1).
9.
Teoria y aplicaciones del marketing / José Luis de Cordoba Villar y José María Torres Romeu.
by Cordoba Villar, José Luis de | Torres Romeu, José María.
Edition: 2a ed. corregida y aumentada.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bilbao : Deusto, 1981Availability: Items available for loan: Cartagena [Call number: 658.83 C67t] (1).
10.
Investigación de mercados : en un ambiente de informacion digital / Joseph F. Hair, Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P.
Edition: 4a. Ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Mc Graw-Hill, 2010Availability: Items available for loan: Cartagena [Call number: 658.83 H127] (1).
11.
Estudio de factibilidad y creacion de una cooperativa que vincula a los vendedores estacionarios del centro de la ciudad de Cartagena de Indias / Baldemar Gutierrez Chamoro; Emilio Vega Alcendra.
by Gutiérrez Chamorro, Baldemar | Vega Alcendra, Emilio.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Cartagena de Indias : Corporación Universitaria Rafael Nuñez, 2003Dissertation note: Trabajo de grado (Administrador de Empresas). Corporación Universitaria Rafael Nuñez. Programa de Administración de Empresas, 2003. Online access: Click aqui para ver el recurso en texto completo Availability: Items available for loan: Cartagena [Call number: ADE 2003 G984] (1).
12.
Market research [electronic resource] : The process, data, and methods using Stata / by Erik Mooi, Marko Sarstedt, Irma Mooi-Reci.
by Mooi, Erik [autor.] | Sarstedt, Marko [autor.] | Mooi-Reci, Irma [autor.] | SpringerLink (Online service).
Source: Springer eBooksMaterial type: ; Format:
electronic
available online
; Literary form:
Not fiction
Copyright date: Singapore : : Springer Singapore : : Imprint: Springer,, 2018Publisher: 2018Online access: <img src="/screens/gifs/go4.gif" alt="Go button" border="0" width="21" height="21" hspace="7" align=middle"> Vea este libro electrónico Availability: Items available for loan: Cartagena [Call number: 658.83 M817] (1).
13.
A concise guide to market research [electronic resource] : the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt.
by Sarstedt, Marko [autor.] | Mooi, Erik [autor.] .
Edition: Third edition.Material type: ; Format:
electronic
available online
; Literary form:
Not fiction
Copyright date: Berlin, Germany : : Springer,, [2019]Publisher: [2019]Online access: <img src="/screens/gifs/go4.gif" alt="Go button" border="0" width="21" height="21" hspace="7" align=middle"> Vea este libro electrónico Availability: Items available for loan: Cartagena [Call number: 658.83 S248] (1).
14.
Desarrollo de un plan estrategico acerca de los limites y extensiones ciclo de vida del producto para implementarlo en las Pymes del sector artesanal de la ciudad de Cartagena de Indias / Luis Carlos Sandoval Ortiz, Kevin Roberto Obregon Horrillo ; asesor, Zully Saldarriaga Taborda.
by Sandoval Ortiz, Luis Carlos | Obregon Horrillo, Kevin Roberto | Saldarriaga Taborda, Zully [asesor.] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Cartagena de Indias : Corporacion Universitaria Rafael Nuñez, 2004Dissertation note: Trabajo de grado (Administrador de Empresas). Corporacion Universitaria Rafael Nuñez. Programa de Administración de Empresas, 2004. Online access: Click aqui para ver el recurso en texto completo Availability: Items available for loan: Cartagena [Call number: ADE 2004 S218] (1).
15.
Entertainment science [electronic resource] : data analytics and practical theory for movies, games, books, and music / Thorsten Hennig-Thurau, Mark B. Houston.
by Hennig-Thurau, Thorsten, 1967- [autor.] | Houston, Mark B [autor.] .
Material type: ; Format:
electronic
available online
; Literary form:
Not fiction
Copyright date: Cham, Switzerland : : Springer,, [2019]Publisher: [2019]Online access: <img src="/screens/gifs/go4.gif" alt="Go button" border="0" width="21" height="21" hspace="7" align=middle"> Vea este libro electrónico Availability: Items available for loan: Cartagena [Call number: 658 H516] (1).
16.
La nueva mezcla de marketing / Alfonso Osorio Rico.
by Osorio Rico, Alfonso.
Edition: Quinta edición.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Xpress, 2021Availability: Items available for loan: Biblioteca en Salud [Call number: 658.7 O837] (4), Cartagena [Call number: 658.7 O837] (11).
