61.
Mercadotecnia industrial / Juan Sergio Reyes Artigas, Francisco Boils Morales y José Luis Pérez Gutierrez.
by Reyes Artigas, Juan Sergio | Boils Morales, Francisco.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Trillas, 1988Availability: Items available for loan: Cartagena [Call number: 658.8 R39m] (1).
62.
Mercadeo turistico : estructura conceptual / German Arturo Sierra Anaya.
by Sierra Anaya, German Arturo.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Cartagena de Indias : Heliografo Moderno, 1997Availability: Items available for loan: Cartagena [Call number: 658.8 S43m] (1).
63.
Fundamentos de marketing [electronic resource] / William J. Stanton, Michael J. Etzel, Bruce J. Walker , revision tecnica de Adriana Carranza Garza ... [et al.] , traducción de Manuel Ortíz Staines.
by Stanton, William J | Walker, Bruce J | Etzel, Michael J.
Edition: 14a ed.Material type: ; Format:
electronic
Publisher: Mexico : McGraw-Hill Interamericana, 2007Availability: Items available for loan: Cartagena [Call number: 658.8 S71fun] (1).
64.
La economia long tail : de los mercados de masas al triunfo minoritario / Chris Anderson.
by Anderson, Chris.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Ediciones Urano, 2006Availability: Items available for loan: Cartagena [Call number: 658.802 A545e] (1).
65.
Dirección de marketing / Philip Kotler... [et. al.].
by Kotler, Philip.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Madrid : Pearson Educación, 2000Availability: Items available for loan: Cartagena [Call number: 658.802 D628] (1).
66.
El mercado son personas / Josep Chias.
by Chias Suriol, Josep.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill, 1992Availability: Items available for loan: Cartagena [Call number: 658.812 Ch53m] (1).
67.
Fundamentos de mercadotecnia / Philip Kotler y Gary Armstrong.
by Kotler, Philip | Armstrong, Gary.
Edition: 4a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Prentice Hall Hispanoamericana, 1998Availability: Items available for loan: Cartagena [Call number: 658.812 K67f] (1).
68.
Investigación de mercados / David A. Aaker, V. Kumar, Georges S. Day.
by Aaker, David A | Kumar.
Edition: 4a. Ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Limusa Wiley, 2010Availability: Items available for loan: Cartagena [Call number: 658.83 As47] (1).
69.
Investigación de mercados : análisis y medida / Peter M. Chisnall.
by Chisnall, Peter M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill, 1976Availability: Items available for loan: Cartagena [Call number: 658.83 Ch542i] (1).
70.
Investigación de mercados : enfoques, sistemas, informacion, procesos y proyectos / Maurice Eyssautier de la Mora.
by Eyssautier de la Mora, Maurice.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Trillas, 2006Availability: Items available for loan: Cartagena [Call number: 658.83 Ey75] (1).
71.
Investigación de mercados estrategica : como utilizar de forma inteligente la informacion de los estudios de mercado / José María Ferre Trenzano.
by Ferre Trenzano, José María.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Barcelona : Ediciones Gestion, 1997Availability: Items available for loan: Cartagena [Call number: 658.83 F37i] (1).
72.
Introducción a la Investigación de mercados / Laura Fischer de la Vega y Alma Navarro Vega.
by Fischer de la Vega, Laura | Navarro Vega, Alma.
Edition: 2a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill, 1990Availability: Items available for loan: Cartagena [Call number: 658.83 F47i] (1).
73.
Investigación de mercados : interpretacion y aplicacion / Willard M. Fox , traducción Jorge Peon B.
by Fox, Willard M | Peon B., Jorge [Traductor.] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Fondo de Cultura Economica, 1961Availability: Items available for loan: Cartagena [Call number: 658.83 F79i] (1).
74.
Como preparar el exitoso plan de mercadotecnia / Roman G. Hiebing y Scott W. Cooper.
by Hiebing, Roman G | Cooper, Scott W.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : McGraw-Hill, 1992Availability: Items available for loan: Cartagena [Call number: 658.83 H63c] (1).
75.
Investigación integral de mercados : un enfoque para el siglo XXI / José Nicolas Jany Castro , revision tecnica Roberto Rosero Hinestroza.
by Jany Castro, José Nicolas | Rosero Hinestroza, Roberto.
Edition: 2a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : McGraw-Hill, 2000Availability: Items available for loan: Cartagena [Call number: 658.83 J15i] (2).
76.
Caotica : Administración y marketing en tiempos de caos / Philip Kotler, John A. Caslione , traducción Affan Buitrago.
by Kotler, Philip | Caslione, John A.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Grupo Editorial Norma, 2010Availability: Items available for loan: Cartagena [Call number: 658.83 K67c] (1).
77.
Marketing / Charles W. Lamb, Joseph F. Hair y Carl McDaniel.
by Lamb, Charles W.
Edition: 4a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Thomson, 1998Availability: Items available for loan: Cartagena [Call number: 658.83 L15] (1).
78.
Marketing / Charles W. Lamb, Joseph F. Hair y Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F.
Edition: 6a ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Thomson, 2002Availability: Items available for loan: Cartagena [Call number: 658.83 L15m] (1).
79.
Investigación de mercados : un enfoque practico / Naresh K. Malhotra.
by Malhotra, Naresh K.
Edition: 4a. Ed.Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mexico : Prentice-Hall Hispanoamericana, 2004Availability: Items available for loan: Cartagena [Call number: 658.83 M15i] (1).
80.
Como dominar el marketing Introducción general al marketing / Juan M Martínez Sánchez.
by Martínez Sánchez, Juan M | Jiménez, Emilio.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bogotá : Norma, 1995Availability: Items available for loan: Cartagena [Call number: 658.83 M17c] (1).
