Fundamentos de marketing [electronic resource] / William J. Stanton, Michael J. Etzel, Bruce J. Walker , revision tecnica de Adriana Carranza Garza ... [et al.] , traducción de Manuel Ortíz Staines.
By: Stanton, William J.
Contributor(s): Walker, Bruce J | Etzel, Michael J.
Material type:
Computer filePublisher: Mexico : McGraw-Hill Interamericana, 2007Edition: 14a ed.Description: xxv, 741 p.+ 1 CD-Rom.Content type: Media type: sin mediacion Carrier type: volumenISBN: 9789701062019.Subject(s): Administración de empresas | Administración de mercadeo | MercadotecniaDDC classification: 658.8
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Cartagena | 658.8 S71fun (Browse shelf) | Available | 011043 |
Glosario : p. 715-729 \ Incluye bibliografias e indice \Titulo original : Marketing.
