Casos practicos de marketing / Jean Jacques Lambin , traducción Nora Lado y Jaime Rivera.
By: Lambin, Jean Jacques.
Contributor(s): Lado, Nora [Traductor.].
Material type: BookPublisher: Madrid : McGraw-Hill, 1995Description: xix, 427 p.Content type: Media type: sin mediacion Carrier type: volumenISBN: 8448116496.Subject(s): Análisis de mercadeoDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Libros | 658.8 L22c (Browse shelf) | Available | 005081 |
Marketing estrategico.--Marketing operativo